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“Sound Alarms”, Tower Hamlets: badly-drawn bell

“Sound Alarms” burglar alarm, Tower Hamlets • One of my favourite alarms, this is so naive it’s like fine art. I love the simple yet double-edged name, the basic typography, and just look at that wonky Rotring bell drawing – Tracey Emin couldn’t have done better. It’s been mightily laboured over, with valiant attempts at shading, texture and even soundwaves – but you wouldn’t confuse it with the work of a trained designer. And all that effort wasted, because the church-style swinging bell depicted is precisely the type never found in burglar alarms. Although it’s a really old alarm box, there are still plenty knocking around in the Whitechapel area, which perhaps not uncoincidentally also houses the oldest bell foundry in Britain. Tracey Emin also lives nearby – go figure. • Spotted: Redchurch Street, Tower Hamlets, London, E2, England, 2007 • Politics: In the Labour constituency of Bethnal Green and Bow

2 replies »

  1. Do you think they intended on the pun? “Sound alarms” is a perfectly reasonable statement, and quite true as well! Loud sounds certainly alarm my daughter…

    • It’s quite a clever name, playing also on “sound” in the sense of reliable – I reckon it probably was intentional.

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