Skip to content

“DIS Alarms”, Tower Hamlets: super-naive

“DIS Alarms” burglar alarm, Tower Hamlets • Once again a Whitechapel alarm boasting church bells, even though the inscrutable acronym DIS makes no reference to campanology. These bells are even worse than the amateur Rotring drawing on yesterday’s Sound Alarm – in fact it looks as if the DIS designer has paid a red biro double homage to that hapless effort, in the manner of Andy Warhol making a multiple Marilyn. This blog is essentially an ever-growing taxonomy of burglar alarms, which means I’m assigning each design to various categories. As these are artistic rather than scientific groupings, my judgments are often subjective, and never more so than for the category “Naive”. Burglar alarm design is a vernacular art, so the vast majority of logos are naive in some way (which is one of the reasons I like them); but a category which includes nearly everything isn’t worth having, so I’ve had to work out gradations. My master database, a monster Lightroom catalogue holding a decade’s worth of photos, loosely sorts them under the headings “quite naive”, “very naive”, and “super-naive” (I said it wasn’t scientific). It’s always a hard call deciding what to put where, but when you see a super-naive design you know it – and we have one here. In it goes! • Spotted: Redchurch Street, Tower Hamlets, London, E2, England, 2007 • Politics: In the Labour constituency of Bethnal Green and Bow

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


A book about disappearing London

Formerly cover.
With photos by Vici MacDonald and poems by Tamar Yoseloff, Formerly is a beautiful little chapbook which is only £8.00 online – find out more here

Alarm Topics

%d bloggers like this: