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“Smart Alarms”, Sheffield: cute little critter

“Smart Alarms” burglar alarm, Sheffield • Sheffield’s a quirky place, and this is a quirky design. I think it’s meant to represent a circular bell of the type actually used in alarms, rather than the church bells normally portrayed – but it’s more reminiscent of a cheerful children’s character than a security firm’s logo. To me, it looks like a cute little critter with a big round eye hugging and licking the letter A, whose rounded Avant Garde-style typeface only compounds the impression of a CBeebies logo. Who knows, perhaps that’s what the designer intended – any place that can produce both Pulp and The Human League has got to be conversant with whimsical weirdness. • Spotted: Alma Street, Sheffield, South Yorkshire, S3, England, 2010 • Politics: In the Labour constituency of Sheffield Central

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