“Apollo Eagle” burglar alarm, Tower Hamlets • This vintage sun-like yellow sounder is a great match for uber-deity Apollo, the powerful Greco-Roman god of the sun. Worshipped far and wide in the ancient world, Apollo was closely associated with light, music, medicine, poetry and much else, but wasn’t linked with eagles until mere mortals headed for the moon (property of his sister, Artemis) a couple of millennia later. In 1961, NASA manager Abe Silverstein deliberately referenced the Greek god when he named the US space program Apollo; and on 20 July 1969 Apollo 11’s lunar module Eagle finally deposited humans on the moon’s surface, hence the immortal phrase “the Eagle has landed”. Which may be the source of this space race-era alarm’s name, though more prosaically, it’s probably the result of a merger between two companies called Apollo and Eagle. • Spotted: The Oval, Tower Hamlets, London, E2, England, 2006 • Politics: In the Labour constituency of Bethnal Green and Bow
Above: When Apollo met Eagle on the moon. Left: a Roman statue of Apollo (c.150 AD) from the Ny Carlsberg Glypotek, Copenhagen. Middle: Buzz Aldrin with moon lander Eagle on the lunar surface. Right: the Apollo 11 insignia, complete with moon-landing eagle.