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“Keyways”, Manchester: reductive redesign

“Keyways” burglar alarm, Manchester • Here’s an updated, less-basic version of yesterday’s Keyways Alarm, though the obsolete 0161 Manchester code indicates it’s still quite old. It’s a more sophisticated design, although the Greek key aspect has been somewhat lost due to the white-on-white portion of the spiral (unless it’s just faded). Also missing is the word “alarm” – I’ve noticed that when firms modernise their identities, that’s usually the first thing to go. Presumably mere burglar alarms are considered hopelessly outmoded in today’s world of high-tech multi-functional security systems. Thanks to a nice comment from Keyways’ boss Mike Greaves on yesterday’s post, I now know that this classical key reference was chosen by his late father Brian in the 1960s, and is absolutely intentional; it relates to the firm’s origins in developing a specialised form of key safe, of which there’s a potted history on the informative Keyways website. That geometric spiral was a cleverly-chosen and far-sighted piece of branding, because unlike all the other keys depicted in this Locksmithery section, Greek keys – being both abstract, and so ancient they’re effectively timeless – don’t date. • Spotted: Canal path, Great Ancoats Street, Manchester, Lancashire, M4, England, 2010 • Politics: In the Labour constituency of Manchester Central

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