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“Ram Security”, Reigate: angst-ridden

“Ram Security” burglar alarm, Reigate • A depressed-looking ram found on an old-skool corner cafe (actually called Corner Cafe, which is my idea of a proper name) in one of Reigate’s less prime areas. Maybe it’s protecting them from battering rams. Or maybe they sell battered rams. OK, it’s a crappy joke. I wonder if the security firm’s owner decided a ram would be a superb logo, so came up with the name “Reigate Alarm Master Security” (RAMS, surely) to match it? Or if the less-than-catchy name came first, then the boss thought, “Eureka! This calls for some clip art of a frowning uncastrated male sheep on my bell box”? I went back recently and the alarm’s still there, but it’s now so yellow and tattered that the ram looks positively angst-ridden. • Spotted: Dovers Green Road, Woodhatch, Reigate, Surrey, RH2, England, 2002 • Politics: In the Conservative constituency of Reigate


Above: a real ram (photo by Martin Stoltze)

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