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“TecServ UK”, Nottingham: Freudian epic

“TecServ UK” burglar alarm, Nottingham • Dull though it may appear to the untrained eye, to the expert burglar alarm analyst this small device is a Daily Mail-esque Freudian epic. Clad in royal blue and English mustard with a modern yet understated font, it mixes trendy with traditional in a riot of symbolism: a padlock within a passionately flaming eye, a name suggesting service, technical prowess and patriotic values, and a sub-offer of fieriness and security. Surely the very model of a Femail reader’s fantasy burglar alarm engineer – a Heathcliff of the sounder, a Mr Darcy of the bell box. Or perhaps I’m reading too much into it. • Spotted: Friar Lane, Nottingham, Nottinghamshire, NG1, England, 2011 • Politics: In the Labour constituency of Nottingham South


2 replies »

  1. I would be ashamed to even put the alarm box with that hideous layout on a shed. Why do companies transfer their letter heading onto their alarm box.

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