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“IFSS Infocus Security”, Hounslow: verbal vision

“IFSS Infocus Security” burglar alarm, Hounslow • Now I leave the visual representation of eyes for a few alarms that, counterintuitively, refer to vision verbally – in this case, with that popular catch-all management-speak buzz-word, “focus”. In all other ways, it’s a supremely boring design – it isn’t even an unexplained acronym, despite the extra “S” (for “systems”, presumably). I promise there are some better ones to come. • Spotted: Chiswick Mall, Hounslow, London, W4, England, 2006 • Politics: In the Conservative constituency of Brentford and Isleworth

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