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“Sapphire”, Southwark: dull jewel

“Sapphire” burglar alarm, Southwark • There are surprisingly few security firms named after jewels, so this Sapphire is as rare as its namesake. But what a disappointing design – a word associated with sparkling blue gems illustrated by a dull red-and-pink swirl that looks like a manky windsurfer’s parachute under full sail. In fact sapphires can be any colour except red or pink, in which case they’re called rubies. And although sapphire wafers (yum) are sometimes used in semiconductors, which may conceivably have some relevance to security systems, this logo doesn’t reflect that either. Disappointment drove me to trawl the internet, where I have identified two far more literal-looking gemstone burglar alarms I hope to find and photograph one day: a shadowy intruder running through a Diamond in downbeat Bedford and a far-flung Emerald set in – where else – Ireland. • Spotted: Bermondsey Street, Southwark, London, SE1, England, 2011 • Politics: In the Liberal Democrat constituency of Bermondsey and Old Southwark

2 replies »

  1. There’s a Diamond Electronic Systems in Belfast with a very nice picture of a diamond on their website, no picture of their box logo though.
    Gem Security in Bridgend and Jade Security in Reading.

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