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“Platinum”, Tower Hamlets: unassuming bling

“Platinum” burglar alarm, Tower Hamlets • I would normally castigate a design so unadorned as boring, but since this is meant to represent the pure, noble element of platinum, it reads well as a minimalistic statement of quality, despite a typeface more usually associated with sci-fi subjects. Platinum became known in Europe after the discovery of the Americas, where the pre-Columbians had long used it to make artefacts. These days it’s used in both industry and jewellery, from chemotherapy drugs and catalytic converters to wedding rings and high-end watches. Whether denoting credit cards or record sales, it is perceived as above gold in the prestige pecking order, though its bullion value is less stable. Platinum has thus become the unassuming bling of choice for people who think gold too crass and silver too cheap, preferring to pay over the odds for something that looks like stainless steel. • Spotted: Barnet Grove, Tower Hamlets, London, E2, England, 2011 • Politics: In the Labour constituency of Bethnal Green and Bow

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