“Hewes Security” burglar alarm, Newham • The branding of 40-year-old Essex-based firm Hewes includes an unambiguous “ichthys” symbol, based on a Greek acronym early Christians used to recognise each other. Also known as the “Jesus Fish”, its incorporation into logos is more common in the super-religious US, where enthusiastic use by fundamentalists and creationists has spawned a slew of parodies, such as a Darwin Fish, with legs; and a Trek Fish, which resembles the Starship Enterprise. In the UK, the sign is less controversial; in my experience, it’s most often seen on the bumper of aged Nissan cars being erratically driven by hat-wearing folk, no doubt on the premise that Jesus will save them. • Spotted: High Street, Newham, London, E15, England, 2010 • Politics: In the Labour constituency of West Ham
Above: alternate bumper stickers – a Darwin Fish, left; and a Trek Fish, right.