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“Hoffman Security”, Lambeth: symbol of chaos

“Hoffman Security” burglar alarm, Lambeth • I’ve already featured a white Hoffman box here, when I compared its arrow logo to the Dad’s Army credits. But the symbol also has more ancient origins: the central four-armed cross is a heraldic mark called the cross barbee, also known as the arrow cross, denoting movement in all directions. In the 1930s it was adopted by the Hungarian fascists, and has since become associated with extremist right wing groups such as the American Nationalist movement. The logo bears an even stronger resemblance to the eight-pointed “Symbol of Chaos” (definitely not something needed on a burglar alarm), a design first doodled  the early 1960s by the writer Michael Moorcock in for his Elric of Melniboné stories and later taken up by role playing games, comic books, heavy metal groups and the like. All connotations which were totally unknown to Hoffman, I’m sure, who in fact based this logo on the joystick controls of a CCTV system. • Spotted: Brixton Road, Lambeth, London SW9, England, 2011 • Politics: In the Labour constituency of Dulwich and West Norwood

Left, the cross barbee or arrow cross; right, the “symbol of chaos”

2 replies »

    • Novagard 2+ novagard 1 had the cover screws under the strobe lens you would pull the strobe lens off to get at the screws.

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