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“Primary Systems Ltd”, Camden: cardiac arrest

“Primary Systems Ltd” burglar alarm, Camden • The medical-looking arrow here, with its zig-zag kink and bulging red blob, makes me think of an electrocardiogram trace tracking a pulmonary embolism. Combine this with the name Primary, and it conjures up primary health care trusts and hospitals. And that’s not a good thing, because it’s depressing. I can only find Primary Systems Ltd on useless old business directory sites, so I reckon the firm went into cardiac arrest itself. • Spotted: Covent Garden area, Camden, London, WC2, England, 2004 • Politics: In the Labour constituency of Holborn and St Pancras

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