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“Ideal”, Westminster: mighty hand

“Ideal” burglar alarm, City of Westminster • Now on to caring, sharing hands. This clever logo sums up the idea of protecting your abode most elegantly (unless you read it as a mighty giant smiting the house down) – and I always like the uber-positive term “ideal”, conjuring up as it does the “ideal homes” of quaintly optimistic 1950s advertising. Not surprisingly, there are quite a few security outfits called Ideal; but the mighty smiting house-hand here leads me to the 30-year-old Southampton firm Ideal Fire & Security Ltd, whose website shows the same logo on their van. • Spotted: Tavistock Street, City of Westminster, London, WC2, England, 2004 • Politics: In the Conservative constituency of Cities of London and Westminster

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Formerly

A book about disappearing London

Formerly cover.
With photos by Vici MacDonald and poems by Tamar Yoseloff, Formerly is a beautiful little chapbook which is only £8.00 online – find out more here

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