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“Executive”, Oxford: flunkey

Executive Alarms Oxford

“Executive Alarms Oxford” burglar alarm, Oxford • Ah, executive – that all-purpose word intended to suggest high-powered business excellence, but which actually just means someone who does things, a functionary. As an adjective, it’s usually added to bump up the price of something essentially crap which only a working flunkey would need, to elevate it one rung up the aspiration ladder – a polyester suit, say, or an Alan Partridge-style motel suite. Not that I’m suggesting this sounder is crap – it does boast a Ziggy Stardust-style lightning flash, after all. • Spotted: High Street, Oxford, Oxfordshire, OX1, England, 2012 • Politics: In the Labour constituency of Oxford East


1 reply »

  1. “Electrocutive Alarms” would have been more original, more fitting with the logo, and more likely to scare off a potential intruder I think!

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