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“Elan”, Westminster: puzzling

Elan

“Elan” burglar alarm, City of Westminster • Elan – a funny word for a sounder, but it does mean excellence, of a sort. The thesaurus offers a plethora of slightly effete-sounding synonyms conjuring up a cocktail party at Blandings Castle: flair, style, panache, brio, esprit, verve, spirit, gusto pep, zip, vim, oomph. A jigsaw puzzle cocktail party, perhaps… • Spotted: Langham Street, City of Westminster, London, W1, England, 2012 • Politics: In the Conservative constituency of Cities of London and Westminster

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2 replies »

  1. Ha Ha. I set up elan & sold it on about 3 years ago. The name, while meaning excellence and ‘creme de la creme’ came about because we (myself & my business partner Simon), received a big fat cheque from a client and needed to pay it in so had to come up with a name fast. Happy days.

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