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Ape

APE, Frome, 2008

“APE Bristol” burglar alarm, Frome • More informative version of the simian soundwaves also featured here. • Spotted: Town centre, Frome, Somerset, BA11, England, 2008 • Politics: In the Liberal Democrat […]
APE, Frome, 2008

“APE”, Bristol: hairy hominid plus cheeky fly

"APE Fire & Security" burglar alarm, Bristol • Starting today: a bonkers burglar alarm bestiary. Animals are one of the most popular themes for security firms' logos, and they're not always fierce, with at least 50 per cent ranging from from cuddly to crazy. I'll be posting, in alphabetical order, all the creatures I've found so far, excluding birds and dogs, which are so numerous they get their own categories. Thus I start with Ape (plus cheeky house fly), which combines several top security tropes in one minimalistic design: soundwaves, naive monogram, unexplained acronym, and an unfortunate connotation, as presumably it's not really meant to suggest a large hairy hominid. Given the soundwaves I'd guess it stands for something techy like Audio Protection Enterprises, and the pre-dtp logo suggests it's a long-standing firm. (Googles Ape Fire & Security). Yes, this firm is the first thing that turns up, established 1977 and still going strong with an up-to-date website. But as to what Ape – or as their blurb has it, A.P.E. – stands for, there is no mention.• Spotted: St Nicholas Street, Bristol, Avon, BS1, England, 2011 • Politics: In the Liberal Democrat constituency of Bristol West Above: a real ape (Photo by Matthias Trautsch)
“APE”, Bristol: hairy hominid plus cheeky fly