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Fish

“Hewes”, Newham: Jesus fish

"Hewes Security" burglar alarm, Newham • The branding of 40-year-old Essex-based firm Hewes includes an unambiguous "ichthys"  symbol, based on a Greek acronym early Christians used to recognise each other. Also known as the "Jesus Fish", its incorporation into logos is more common in the super-religious US, where enthusiastic use by fundamentalists and creationists has spawned a slew of parodies, such as a Darwin Fish, with legs; and a Trek Fish, which resembles the Starship Enterprise. In the UK, the sign is less controversial; in my experience, it's most often seen on the bumper of aged Nissan cars being erratically driven by hat-wearing folk, no doubt on the premise that Jesus will save them. • Spotted: High Street, Newham, London, E15, England, 2010 • Politics: In the Labour constituency of West Ham Above: alternate bumper stickers – a Darwin Fish, left; and a Trek Fish, right.
“Hewes”, Newham: Jesus fish

“Atlantis”, Tower Hamlets: sunk without trace

"Atlantis Secure Systems" burglar alarm, Tower Hamlets • Even the ancient Greeks thought Atlantis was fictional, and they should have known because they probably invented it. Before Plato described the 9000-year-old lost city in his dialogue Timaeus of around 360 BC, there had been no recorded mention of the place, whereas myths usually have long, traceable histories. It seems likely he was using imaginary geography to make a political point – as Jonathan Swift did in Gulliver's Travels, or Sir Thomas More in Utopia – but the idea is so seductive that it remains with us today. It's quite a weird title for a burglar alarm (albeit one illustrated with a white fish and a shadowy shark, possibly a metaphor for burglar-catching); Atlantis has the opposite connotation to yesterday's triumphantly arising Phoenix, suggesting something that will sink catastrophically. Despite this it's a widely-used name, ironically popular with vessels: not only seagoing ones but the last operational space shuttle Atlantis, whose final flight is in July 2011 (tickets to view the launch are available from NASA). As for possible sites for the city of Atlantis, there's a new crackpot theory every year. More interesting are the real, eponymous places: the Atlantis Massif under the Atlantic, a dome of dense green rock extruded from the earth's deep mantle; 1198 Atlantis, a Mars-crossing asteroid orbiting quite near Earth; and the Atlantis Chaos, an area of turbulent Martian terrain featuring possible water gullies (all pictured below). Plato's imaginary island went a long, long way. • Spotted: Vyner Street, Tower Hamlets, London, E2, England, 2006 • Politics: In the Labour constituency of Bethnal Green and Bow Above: Digital images of real Atlantises. Top: the sub-Atlantic Atlantis Massif, from Washington University's Lost City deep-sea research site. Middle: orbit of the asteroid 1198 Atlantis from Nasa Jet Propulsion Lab's Small-Body Database Browser, which can animate orbits through time. Bottom: ripples and gullies in the Atlantis Chaos area of Mars, from University of Arizona's amazing HiRise Mars imaging site.
“Atlantis”, Tower Hamlets: sunk without trace