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Ealing

“Swift Fire & Security”, Ealing: strangely static

"Swift Fire & Security" burglar alarm, Ealing • At last, a Swift that's easy to find – the 1982-founded company's website is here. You see absolutely loads of their alarms around, but nicely designed though it is, their logo doesn't visually suggest speed in any way; in fact, it looks positively static. It's on the same unusual soap-dish box as the Key Integrated Systems here, which I now know is called an Odyssey 4. • Spotted: Ashbourne Parade, Ealing, London, W5, England, 2006 • Politics: In the Conservative constituency of Ealing Central and Acton
“Swift Fire & Security”, Ealing: strangely static

“Zodiac Security”, Ealing: science and superstition

"Zodiac Security" burglar alarm, Ealing • The stories behind the various star signs are pretty convoluted, but they're all based on ancient folklore and superstition, so astrology is a fitting follow-up to my previous theme of mythological alarms. Zodiac is a Greek word for the constellations meaning "circle of animals", an idea drawn from the Babylonians, who first divided the heavens into 12 parts. It was originally an astronomical concept, but the great Romano-Egyptian scholar Ptolomy systemised the personality-based astrological system that remains hugely popular today. However, as we shall see, there are surprisingly few burglar alarms named after star signs – odd, as there are many good strong names: Taurus, Aries, Capricorn, Leo... though maybe not Cancer. I haven't even come across a security firm called Libra, and not name-checking the divine scales of justice seems a serious omission. So, unless security engineers are such a militantly rational lot that they won't even contemplate zodiac-based names, they're missing a trick in the burglar alarm branding stakes – and there's room to start an astrological trend. • Spotted: Ashbourne Parade, Ealing, London, W5, England, 2006 • Politics: In the Conservative constituency of Ealing Central and Acton Above: Look at all the brilliant potential burglar alarm logos on this 16th century woodcut showing the signs of the zodiac. They're just begging to be used...
“Zodiac Security”, Ealing: science and superstition